You’ve done the work your whole life. Now it’s time to build the body that works for the life you have now.
You’re not starting over. You’re not broken. You’re at the point where most coaches don’t know what to do with you, and that’s exactly where I come in.
Not sure where to start? Take the quiz and I’ll point you in the right direction.
Your body is not broken. Your old
strategy is outdated.
You’ve been training hard, eating well, doing all the things you’ve always done. And something has shifted. The results have slowed, the recovery takes longer, and you’re tired in a way that good sleep doesn’t always fix.
That’s not failure. That’s midlife. And there’s a very specific set of reasons it happens, and a very specific way to move through it.
The reason your body stopped responding isn’t your discipline. It’s that everything you’ve been given was built for someone else: a younger body, a different hormonal environment, a different life.
You need a strategy built for you. Right now. In this body. At this stage. That’s what I do.
I’m Joan. I’ve been coaching women for 20 years, and I’ve been living this with you.
I’m a women’s strength coach and midlife specialist based in Sydney. I’ve spent over a decade navigating my own perimenopause journey, through injuries, setbacks, and a body that stopped responding the way it used to. I came out the other side stronger, leaner, and more confident at 55 than I’ve ever been.
Not because I found some secret. Because I finally stopped using strategies built for someone else and built one that worked for me.
I’m still competing. Still training hard. My body isn’t perfect, but I have never loved it more. And it is 100% what I have created. I want that for you.
This isn’t about looking younger.
It’s about feeling the best version of yourself while there’s still time to build it.
I believe in balance. Not doing less, but training that fits your life, food that supports your body, and no sacrificing one necessary thing for another.
I don’t believe midlife is a decline. It’s a transition, and with the right support it can be the most powerful phase of your training life. The women who come to me aren’t lazy or undisciplined. They’re under-supported and over-generalised by an industry that isn’t designed for them.
There is still time. More than you think. But the best version of how you feel in your body doesn’t build itself.
You don’t need to do more. You need to do the right things, in balance, for the body you have right now.
You’re not lazy. You’ve tried.
It’s not working.
There’s a reason, and it’s probably not what you think. Take the free quiz and get a personalised result showing which area may be holding you back most right now: movement, fuel, sleep, stress or mindset.
Three ways to work with me
All built on the same foundation: the right strategy, for your body, right now.
Project You
The exact system I used to lose 10kg, build lean muscle, and feel like the best version of myself at 55. Ten weeks. Five pillars. Designed for women who are done with generic plans. If you’ve been doing everything right and still hitting a wall, this is where the wall comes down.
Learn more about Project YouCoaching
You don’t have to figure this out alone. I build the strategy, personalise the plan, and I’m in your corner on the good weeks and the hard ones. No templates. No generic programs. You bring yourself. I’ll handle the rest.
Book a free discovery callRunJMC
My weekly run group in Sydney’s inner west. I’m a coach, so I read the group and the individual, and nobody gets left behind. All paces, all fitness levels, all welcome. Come as you are.
Find out about RunJMCWhat happens when you stop guessing
Still reading? You’re probably ready.
A discovery call costs nothing and takes 30 minutes. Let’s figure out your starting point together.
Common Question
That’s exactly what the discovery call is for. Book one and we’ll figure it out together, with no pressure and no hard sell. You can also take the quiz for a quick starting point.
Yes. I work with women at all fitness levels. What matters is where you want to go, not where you’ve been. We build from exactly where you are.
No. The women who get the best results with me are often the ones who’ve been told that before. Your body responds differently now, but it does respond. You just need the right strategy for this stage, not the one that worked at 35.
Project You is a fixed investment, with details on the Project You page. Coaching is tailored to your situation and we talk through it on the discovery call. I don’t list fixed prices publicly because I don’t believe in one-size-fits-all packages.
Ready to stop managing and start building?
You don’t need a new gym. You don’t need to work harder. You need a strategy that actually accounts for who you are right now, and a coach who knows how to build it.
Joan Markwell Coaching
Strength for midlife and beyond.
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