10-week coaching program for midlife women
Stop managing the woman you were. Start building the woman you want to become.
Project You is not just another program for midlife women — it's the right system, built for your body, right now.
[$997 AUD] · 10 weeks · Starts [next intake date] · Limited spots
This Might Be You
You don't feel like yourself anymore.
Your body feels unfamiliar.
Heavier. Sore. Slower.
You're tired, even when you've slept.
Your energy dips throughout the day.
Your joints ache more than they used to.
What worked before... doesn't anymore.
You've tried to get back on track.
But nothing seems to stick.
So you start again.
And again.
And again.
And quietly, you're wondering...
Is this just ageing?
Is this menopause?
Is this as good as it gets now?
HERE’S THE TRUTH
It's not that your body is broken.
It's that the approach you're using no longer works for this stage of life.
Your body has changed. Your hormones have changed. Your life has changed.
So the way you take care of yourself needs to change too.
What you need isn't more effort. It's a completely different approach. One designed for the body and life you have right now, not ten years ago.
And that's exactly what Project You is..
│This isn't about going back. It's about rebuilding something better.
I didn't lose myself overnight.
And I didn't rebuild overnight either.
It started slowly.
Missed workouts. Long hours. Too tired to care.
A bit more takeaway. A few more wines.
A little weight gain. Nothing dramatic... until it was.
Then came the injuries.
Slipped discs. A fall down a flight of stairs. Months of rehab.
I couldn't train the way I used to. I couldn't even move the way I wanted to.
And somewhere in all of that, I stopped recognising myself. My body felt different.
My energy was gone. What used to work didn't anymore.
So I did what most women do.
I tried to go back.
And when that didn't work - I blamed menopause.
But the truth? It wasn't just menopause.
It was that I was trying to use an old approach on a new body.
So I changed it.
I stopped trying to go back and started rebuilding something that actually worked for me now.
I hired a coach. Because even with 20 years of knowing exactly what to do it still felt too big to do alone. Even coaches need coaches sometimes. And everything changed.
Now at 55 and 9 years into perimenopause, I have never felt more at home in my body.
Seriously, I have never loved my body more than I do right now.
It may not be 'perfect', but it's what I have 100% created. I want that for you too
That's why I created Project You.
Imagine waking up ten weeks from now...
You open your eyes, and you actually feel rested. Not just 'I got some sleep', rested properly, deeply rested.
You get up, and your body feels like it belongs to you again. Stronger. Lighter. More capable than it's felt in years.
You get dressed, and clothes fit differently. Not just physically, the way you carry yourself has shifted. You stand a little taller, you like what you see. You catch yourself in the mirror, and instead of looking away, you appreciate what you have done.
You have energy that doesn't require two coffees to fake. Real energy. The kind that gets you through your day and still has something left for the people you love.
The brain fog has lifted. You feel clear. Present. Like yourself, only more so.
Food isn't a battle anymore. You're not starting over on Monday. You're not obsessing, restricting or feeling guilty. You're just fuelling a body you've learned to respect.
And the most surprising shift of all?
That story you've been telling yourself about being too old, too far gone, too tired to change - you can barely remember believing it. Because deep down you never fully did. That quiet voice that said not yet, not me - she was always the truest part of you. She drove this transformation.
This is not a fantasy. This is what ten weeks of doing this properly looks like. I see it work every single time.
Over 10 weeks, you will:
Feel stronger and more capable in your body than you have in years
Have more energy throughout your day: real energy, not caffeine-borrowed energy
Sleep better and wake up actually rested
Lose weight in a way that actually lasts: no restriction, no starting over
Reduce brain fog and feel clearer and more present
Stop the diet cycle for good and feel at peace with food
Feel confident in how you look, how you move and how you show up
Carry yourself differently, because you feel different
That story you used to tell yourself about being too old, too far gone, too tired to change, you can barely remember believing it. Because deep down, you never fully did.
Not going back. Building forward into the strongest, most confident version of yourself.
Five pillars. One complete picture
Project You is built around five pillars, and before you run away hear me out.
These aren't five separate things to add to your already overwhelming list. It's one complete picture. Five areas of your life that are quietly affecting each other every single day - whether you address them or not.
When all five are working together something happens that's hard to put into words until you feel it yourself. More energy than you've had in years. A body that feels lighter, stronger and completely yours again. A sense of self you didn't realise you'd been missing, until it comes back and smacks you in the face and you think - Oh! There she is.
That's what we're building. Together. One week at a time.
Movement
Strong is the new goal. Strength training designed for your body right now, not a generic program built for someone half your age. We work with progressive challenge: what heavy means for you, where you are today.
But movement isn't just what happens in a session. We also look at how you move through your day including your steps, your walks, the simple habit of keeping your body in motion. It all counts. It all adds up.
This is where the physical transformation begins. And it's probably not what you've been doing
Fuel
You are not the problem. The diet cycle is.
Years of eating less, starting over, being good and then not. It messes with your relationship with food in ways that go far deeper than calories. And in midlife, restriction actively works against you. Your body needs more of the right things not less of everything.
We rebuild this from the ground up. More protein, better energy, a way of eating that feels sustainable because it actually is. Food stops being the enemy. It becomes your most powerful tool.
Sleep
Everything gets harder when you're not sleeping and you already know it.
Poor sleep in midlife isn't just inconvenient. It's quietly undermining everything else you're trying to do. Recovery slows. Appetite goes sideways. Motivation disappears before the day has even started.
This is not just part of getting older. There is so much within your control that most women are never told about. When sleep improves, everything improves. It really is that connected.
Stress
You're not falling apart. You're running on empty. And there's a very big difference.
When your nervous system is stuck in high gear, your body is in survival mode. Recovery slows. Sleep stays shallow. You do all the right things and still feel like you're running on empty because underneath it all, your system never gets to truly rest.
Managing stress isn't soft. It isn't optional. It's the strategy that makes the other four pillars actually work. We build real recovery into your life, not as a reward, as a foundation.
Mindset
This is the one most coaches skip. And it's often the one running everything else from the background.
The voice that says it's too late. That you've tried before and it didn't stick. That you should be able to do this on your own. That voice isn't the truth, no way, but if you've been listening to it long enough, it starts to feel like it is.
We don't ignore it. We look at it directly, name it and replace it with something that actually serves you. Real, practical mindset work that makes the other four pillars stick.
Everything included in Project You
Each week delivers new content — a mix of video, audio and written material — building your knowledge and habits one pillar at a time. Designed to be achievable alongside a full life.que quisquam et deserunt, recusandae.
Five private calls across the ten weeks. This is where the real work happens — personalised guidance, accountability and the kind of honest support that makes the difference between knowing what to do and actually doing it.
Your strength program delivered through the Trainerize app — with exercise videos, progress tracking and in-app chat support from Joan. No guessing what to do in the gym or at home. Your plan, built for your body.
Practical, no-nonsense PDF guides covering fuelling for midlife and building better sleep habits. Real information you can apply immediately — not generic advice you've already seen a hundred times.
Access to a private community of women doing the same work at the same stage of life. Connection, accountability and the reminder that you are absolutely not alone in this.
What your 10 weeks look like
This is where we begin - and we begin exactly where you are.
No dramatic overhaul. No being thrown in the deep end. We get clear on your baseline, build your personalised training plan and start moving in a way that's designed specifically for your body right now. Solid foundations that everything else gets built on. You'll feel the difference sooner than you expect.
This is the week most women say something finally clicks.
We reset your relationship with food completely. More protein, more energy, less guilt and a way of eating that feels sustainable because it genuinely is. No meal plans you'll abandon by Thursday. No foods that are off limits. Just a clear, practical approach that starts working immediately.
This is the week that changes everything underneath.
Because a stronger body needs a stronger belief system to match. We work on the story you've been telling yourself and replace it with one that actually supports the woman you're becoming. The future you we are building together. This isn't soft work. It's the foundation everything else stands on
This is the week everything starts to compound.
We get to the root of what's actually disrupting your sleep and make targeted, practical changes you'll feel within days. Better sleep means better recovery, better appetite regulation, better mood and more motivation to keep going. When this shifts, and it will, you'll wonder how you ever functioned before.
This is the week you finally give yourself permission to rest.
Not as a reward. As a strategy. We restore balance to your nervous system, build real recovery into your life and make space for the woman you're becoming to actually breathe. This is the piece most programs skip entirely and it's often the one that makes everything else finally stick.
This is the week you realise how far you've come.
All five pillars working together, habits locked in, and a version of yourself you barely recognise - in the best possible way. This isn't the finish line. It's the strongest starting point you've ever had.
Beyond the program you will get
Ongoing coaching support is available for women who want to keep
building beyond the ten weeks. Because some women don't want to stop —
and they don't have to.
This program is for you if...
You're a woman between 45 and 60 who is done managing decline and ready to build strength
You've tried programs before and they haven't stuck — and you're ready to understand why
You want to feel stronger, more energised and more confident in your body than you have in years
You're ready to invest in yourself and you understand that real change requires real commitment
You want personalised support — not a one-size-fits-all program you do alone
This is not for you if...
You're looking for a quick fix, a crash diet or a program that promises dramatic results with minimal effort. Project You is a ten-week commitment to building something real and lasting. It requires showing up imperfectly, consistently, week after week. If you're ready for that, you're in exactly the right place.
About Joan
Joan Markwell is a women's strength and fitness coach with 20 years experience and a decade of her own perimenopause journey behind her. She has rebuilt her body twice after major injury, navigated separation after a 20-year marriage, and come out the other side stronger, leaner and more body confident at 54 than she has ever been in her life.
She knows what it feels like to look in the mirror and not recorgnise yourself. She knows what it takes to change that. And she knows how to guide you through it with honesty, accountability, and an unwavering belief in what you're capable of, even when yours wavers.
Even with 20 years of knowing exactly what to do , she still found herself staring at where she wanted to be and feeling like it was too big to do alone. So she hired a coach. Because even coaches need coaches sometimes. And that decision changed everything.
│ I have seriously never loved my body more than I do right now at 54. It may not be 'perfect' — but it's what I have 100% created. I want that for you too
Your investment
Project You — 10-week program
$ 997 AUD
10 weeks of weekly content across all four pillars
5 x fortnightly 1:1 coaching calls with Joan
Personalised training plan via Trainerize + in-app chat suppor
Nutrition & sleep PDF support guides
Private community access throughout the program
Ongoing coaching support available after program
Questions
Less than you think and more than worth it.
Roughly 3-4 hours across your week. Two to three strength sessions plus your weekly content. Designed to fit into a real, full life - not the life you wish you had. You don't need to clear your schedule. You just need to decide you're worth the time. Because you are.
Not at all. Your training plan can be built around whatever you have access to - a gym, a home setup, or just your bodyweight. We work with what you've got.
That said, if you already have a gym membership and feel like you're not getting enough from it this is exactly what changes that. You'll walk in knowing precisely what you're doing, why you're doing it and how to progress. No more wandering. No more wasted sessions
Yes.
Project You was actually born out of Joan's own injury journey. Severe whiplash through her upper thoracic left her with extremely limited movement and rebuilding from that experience became the foundation of how this program was designed. Every element is built with real physical limitations in mind, not as an afterthought.
Talk to Joan in your free Midlife Body Reset Call for an honest conversation about how the program can be personalised to your specific needs.
Because those programs weren't built for where you are right now.
Different hormones. Different body. Different life. What worked before was designed for a version of you that no longer exists and that's not a failure, that's just biology.
Project You is built around what your body actually needs at this stage of life. Five pillars, personalised to you, with Joan in your corner the whole way. Not another thing to figure out alone. A system that works because it was designed for exactly this.
Ten weeks is where the transformation begins but it absolutely does not have to be where it ends.
For many women Project You is the kickstart they needed. For others it becomes the beginning of their Thrive journey - continuing to build on everything they've created with ongoing coaching support from Joan.
Let's do the ten weeks together and see how you feel. You might just surprise yourself.
Yes — $109 per week over 10 weeks. Or contact Joan directly to discuss other options. She would rather find a way to make it work than have you miss out.
This is your time.
Not next month. Not when things settle. Not when you've lost the first five kilos or sorted your sleep or feel a little more ready.
Now. Exactly as you are. With this body, this life and this quiet knowing that's been sitting with you longer than you'd like to admit.
You didn't find this page by accident. Something brought you here — the same part of you that never fully believed those stories about being too old, too far gone, too tired to change.
That part was right.
Ten weeks. Five pillars. One decision.
Not going back. Building forward. Into the strongest, most confident, most alive version of yourself.
She's been waiting. It's time
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Email: support@systeme.io
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