10-week coaching program
Project You ~ Your Strongest Chapter Starts Here
The complete system for midlife women who are done with feeling exhausted, disconnected and overwhelmed — and ready to get strong, energised and confident in their bodies again.
[$997 AUD] · Direct enrolment · 10 weeks · Starting [next intake date]
WHY IT HASN'T WORKED
You've tried. It hasn't worked. Here's why.
You don’t feel like yourself anymore.
Your body feels unfamiliar.
Heavier. Sore. Slower.
You’re tired, even when you’ve slept.
Your energy dips throughout the day.
Your joints ache more than they used to.
What worked before… doesn’t anymore.
You’ve tried to get back on track.
But nothing seems to stick.
So you start again.
And again.
And again.
And quietly, you’re wondering…
Is this just ageing?
Is this menopause?
Is this as good as it gets now.
HERE’S THE TRUTH
It’s not that your body is broken.
It’s that the approach you’re using no longer works for this stage of life.
Your body has changed.
Your hormones have changed.
Your life has changed.
So the way you take care of yourself needs to change too.
This isn’t about going back.
It’s about rebuilding something better.
The programs that worked in your 30s were built for a different body, a different hormonal environment, a different life. The diet rules that used to get results now leave you exhausted and frustrated. And the noise — the supplements, the protocols, the endless content — has made everything feel more confusing, not less.
What you actually need isn't another plan. It's the right system. One that works with your body, not against it. One that addresses every piece of the picture — not just the one you can see.
│You don't need to go back. You need to build forward. And that's exactly what Project You is built to do.
My story and why I get it
I didn’t lose myself overnight.
And I didn’t rebuild overnight either.
It started slowly.
Missed workouts.
Long hours.
Too tired to care.
A bit more takeaway.
A few more wines.
A little weight gain.
Nothing dramatic… until it was.
Then came the injuries.
Slipped discs. A fall. Months of rehab.
I couldn’t train the way I used to.
I couldn’t even move the way I wanted to.
And somewhere in all of that I stopped recognising myself.
My body felt different.
My energy was gone.
What used to work didn’t anymore.
So I did what most women do.
I tried to go back.
And when that didn’t work…
I blamed menopause.
But the truth?
It wasn’t just menopause.
It was that I was trying to use an old approach on a new body.
So I changed it.
I stopped trying to go back…
And started rebuilding something that actually worked for me now.
And everything changed.
Now I feel:
Strong
Energised
Confident in my body
And honestly… I’ve never felt more at home in it. At 55 and 9 years into perimenopause Ive never loved my body more.
That’s why I created this program - Project You
The five pillars of vitality - your complete system
Project You is built around five pillars that work together as a complete system.
Fix one in isolation and you'll see some progress.
Get all four working together and the results
compound in ways that feel almost unfair.
Movement
Strength training designed for your body right now. Progressive, safe and built around challenge that's right for you — not a generic program. This is where the physical transformation begins.
Fuel
Stop dieting. Start fuelling. How to eat in a way that builds energy, supports muscle and ends the cycle of restriction and guilt for good. Food is not the enemy — it's been the missing piece.
Mindset
Your age is just a number, not your script. Rewrite the story you've been telling yourself and build the belief that makes everything else possible. The pillar most coaches skip — and the one that changes everything.
Sleep
The foundation everything else is built on. Practical, evidence-based strategies to improve your sleep and feel the difference in every other area of your life. Not just rest — recovery.
Stress
Youre not falling apart, youre running on empty. Your nervous system deserves the same attention as the rest of you. We examine how to implement these to complete your transformation and ensure its lasting impact.
Everything included in Project You
Each week delivers new content — a mix of video, audio and written material — building your knowledge and habits one pillar at a time. Designed to be achievable alongside a full life.que quisquam et deserunt, recusandae.
Five private calls across the ten weeks. This is where the real work happens — personalised guidance, accountability and the kind of honest support that makes the difference between knowing what to do and actually doing it.
Your strength program delivered through the Trainerize app — with exercise videos, progress tracking and in-app chat support from Joan. No guessing what to do in the gym or at home. Your plan, built for your body.
Practical, no-nonsense PDF guides covering fuelling for midlife and building better sleep habits. Real information you can apply immediately — not generic advice you've already seen a hundred times.
Access to a private community of women doing the same work at the same stage of life. Connection, accountability and the reminder that you are absolutely not alone in this.
What your 10 weeks look like
Understanding your body now, setting your baseline and starting your strength training correctly. We start where you are — not where you think you should be
Rebuilding your relationship with food, hitting your protein and ditching the diet mentality for good. This is where energy starts to shift.
Identifying the stories holding you back and building the belief system that makes results stick. The inner work that makes the outer work sustainable.
Fixing the foundation, understanding what's disrupting your sleep and building habits that actually work. When sleep improves, everything improves.
Bringing all four pillars together, locking in your habits and setting yourself up for the long game. Not the end — the beginning of everything.
Beyond the program you will get
Ongoing coaching support is available for women who want to keep
building beyond the ten weeks. Because some women don't want to stop —
and they don't have to.
This program is for you if...
You're a woman between 45 and 60 who is done managing decline and ready to build strength
You've tried programs before and they haven't stuck — and you're ready to understand why
You want to feel stronger, more energised and more confident in your body than you have in years
You're ready to invest in yourself and you understand that real change requires real commitment
You want personalised support — not a one-size-fits-all program you do alone
This is not for you if...
You're looking for a quick fix, a crash diet or a program that promises dramatic results with minimal effort. Project You is a ten-week commitment to building something real and lasting. It requires showing up imperfectly, consistently, week after week. If you're ready for that, you're in exactly the right place.
About Joan
Joan Markwell is a women's strength and fitness coach with 20 years experience and a decade of her own perimenopause journey behind her. She has rebuilt her body twice after major injury, navigated separation after a 20-year marriage, and come out the other side stronger, leaner and more body confident at 54 than she has ever been in her life.
She knows what it feels like to look in the mirror and not recorgnise yourself. She knows what it takes to change that. And she knows how to guide you through it with honesty, accountability, and an unwavering belief in what you're capable of, even when yours wavers.
Even with 20 years of knowing exactly what to do , she still found herself staring at where she wanted to be and feeling like it was too big to do alone. So she hired a coach. Because even coaches need coaches sometimes. And that decision changed everything.
│ I have seriously never loved my body more than I do right now at 54. It may not be 'perfect' — but it's what I have 100% created. I want that for you too
Your investment
Project You — 10-week program
$ 997 AUD
10 weeks of weekly content across all four pillars
5 x fortnightly 1:1 coaching calls with Joan
Personalised training plan via Trainerize + in-app chat suppor
Nutrition & sleep PDF support guides
Private community access throughout the program
Ongoing coaching support available after program
Questions
Roughly 3-4 hours per week — two to three strength sessions plus your weekly content. The program is designed to fit into a real life, not require you to rebuild one around it.
No. Your training plan can be built for a gym, home gym or bodyweight depending on what you have access to. We work with what you've got.
Quite possibly yes. Joan has extensive experience working with women navigating injuries, chronic pain and physical limitations. The program is individualised through your Trainerize plan and coaching calls. Reach out before enrolling and we'll have an honest conversation about whether it's the right fit.
Continued coaching support is available for women who want to keep building beyond the program. Details are discussed toward the end of your ten weeks.
Yes — contact Joan directly to discuss payment plan options before enrolling.
This is your time.
Not next month. Not when things calm down. Not when you feel ready enough.
Now. At this age. With this body. Exactly as you are.
Not going back. Building forward into your strongest self.
©ProjectYou
Email: support@systeme.io
All Rights Reserved.